Scripts
Analytics
- Google Ads Tag
Google AdSense allows websites to earn money by using a Google display tool on the website to host third-party ads that are relevant to their audience.
- Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications
Marketing
- Facebook Pixel
The Facebook pixel is a piece of code that collects data that helps to track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on the website.
Cookies
Marketing
- TAID
- AID
- google_adsense_settings
to provide ad delivery or retargeting.
- _fbm_
to store account details.
- actppresence
to store and track if the browser tab is active.
- sb
to store browser details.
- csm
to provide fraud prevention.
- c_user
to store a unique user ID.
- datr
to provide fraud prevention.
- _fbp
to store and track visits across websites.
- act
to Store logged in users.
- fr
to provide ad delivery or retargeting.
- wd
to read screen resolution.
- xs
to store a unique session ID.
- fbm
to store account details.
- _fbc
to store last visit.
- _js_datr
to store user preferences
Analytics
- __gads
- __utmd
to store and track visitor journeys through the site and classifies them into groups.
- _gac_UA
- _utm
to store and track visits across websites.
- _dc_gtm_UA
to store number of service requests.
- UTMD_
to store and count pageviews.
- gtag_logged_in
- _gat_gtag_UA_
- utm_campaign
to Provide parameters to URLs to identify the campaigns that refer traffic.
- utm_source
to Provide parameters to URLs to identify the campaigns that refer traffic.
- _opt_expid
Thrown when a redirect experiment is running. Stores the experiment ID, variation ID, and referral source to the redirected page.
- _opt_utmc
Retains the last query parameter utm_campaign.
- _opt_awkid
Used for campaigns linked to Google Ads Criteria IDs.
- _opt_awgid
Used for campaigns associated with Google Ads ad group IDs.
- _opt_awmid
Used for campaigns linked to Google Ads Campaign IDs.
- _opt_awcid
Used for campaigns that are linked to Google Ads customer IDs.
- _gac_
- _gac_gb_
- _ga_
- _gaexp
- __utmxx
Determines when the experiment in which the user participated expires.
- __utmx
Determines if the user took part in the experiment.
- __utmv
Stores data about a visitor level custom variable. Thrown when a developer uses the _setCustomVar method with a visitor-level custom variable. Also used by the _setVar method, which is no longer supported. Updated every time data is sent to Google Analytics.
- __utmz
Stores information about the source of traffic or campaign, allowing you to understand where the user came to the site from. Generated when the library is run and updated every time data is submitted to Google Analytics.
- __utmc
Not used in ga.js. Installed for interoperability with urchin.js. Previously worked in conjunction with the __utmb cookie to determine whether a user should start a new session or visit.
- __utmb
Used to define new sessions / visits. Thrown when the JavaScript library is executed if there are no existing __utmb cookies. Updated every time data is sent to Google Analytics.
- __utmt
Limits the frequency of requests.
- __utma
Allows you to distinguish between users and sessions. Thrown when the JavaScript library is executed, if there are no existing __utma cookies. Updated every time data is sent to Google Analytics.
- AMP_TOKEN
Contains a token that can be used to get the Client-ID from the AMP service. Other possible values: disabling the function, active request, or an error in obtaining the Client-ID from the AMP service.
- _gat
- _gid
Allows you to differentiate between users.
- _ga
Unassigned
- __utm.gif